Sunburn is more serious than stinging skin and a scratchy shirt collar. Solar exposure is the primary cause of premature aging symptoms like wrinkles, brown spots, and broken blood vessels in the skin.

It causes cataracts and vision damage, too. Not to mention that skin cancer mortality is on the rise, and melanoma is now so common that one American dies from it every hour.

But that doesn’t mean we should stay indoors with the shades pulled down. What we need is a definitive source for the latest and most accurate information on sun protection.

This book, written by the founders of Coolibar, the only provider of solar-protective clothing endorsed by the Skin Cancer Foundation, tells readers everything they need to know to protect themselves from the sun, prevent life-threatening skin cancer, and preserve their skin’s natural youth and beauty.

It features expert advice from doctors at the Mayo Clinic, the Skin Cancer Foundation, The American Academy of Dermatology, and the Environmental Protection Agency.

The book prescribes a lifestyle that allows readers to enjoy the sun, while protecting themselves from its harmful rays. It explains the important things to look for in sunscreens, protective clothing, and sunglasses. It explains to readers how and when to go into the sun, and what regular medical check-ups they should schedule to help prevent undetected skin cancer. For parents, the book offers many tips on protecting kids from the sun. In addition to discussions about the changing environmental factors that influence solar exposure, the book includes information about sun protection education programs and recently enacted solar protection policies.

Read MORE about this important book.